THE CHALLENGE

Floriano Omoboni has been a sports journalist and television producer for over 20 years. He was the first in Italy to set up a syndicate of local channels, that is, to gather under a single production company a series of television programs that are then resold to several national and regional networks, including Odeon. Omoboni turned to STAND OUT to become the benchmark in his sector and to be recognized as a leading producer of television programs devoted entirely to outdoor sports. Omoboni’s work comes from his passion and over the years he has gone through various aspects of the production process and sports journalism. The challenge for STAND OUT was to design and implement a personal branding action plan.

THE SOLUTION

Floriano Omoboni had behind him a career path full of stories to tell, and work experience of over 20 years that STAND OUT reunited, revalued and rewrote, focusing on the characteristics that made ​​it so. The steps of the personal branding action plan were: the reconstruction of his CV, the preparing of a personal website, the realization of a personal video, the publication of an ebook, the restyling of the Omoboni brand story and finally the creation of the Sportoutdoor.tv site, the first Italian portal platform entirely dedicated to outdoor sports.

STAND OUT then used the press office in order to strengthen the positioning of Omoboni and the multiplatform Sportoutdoor.tv.

THE RESULTS

The plan made ​​by STAND OUT with Floriano Omoboni led to the positioning of the journalist as an expert in outdoor sports, the creation of the brand and logo for Sportoutdoor.tv, which is currently airing on over 100 local networks and online, the creation of personal websites and an online portal, and the creation of newsletter materials. The press office has also ensured the permanent presence of Omoboni in the monthly EFFE – Savings and Investment (an economic monthly for an audience of investors) with a section dedicated to major sporting events and outdoor activities in Italy.

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The Challenge

In 2010, HRD Training Group established the Italian Leadership Event (ILE), the only Italian event dedicated to leadership and its key players that fully reflects the philosophy of HRD: helping to stimulate personal growth. The prestigious recognition has hosted leading Italians of excellence, faces with strong media appeal and strong personalities, who told the audience their own stories, their victories and defeats. STAND OUT has worked for years with HRD and accepts the growing challenge of organizing the Italian Leadership Event every year.

The Solution

STAND OUT handled all aspects of envisioning and organizing the event and its communication. Now in its fourth edition, the Italian Leadership Event boasts the participation of the likes of Flavio Briatore, Giusy Versace, Pietro Mennea, Marcello Masi, Platinette, Fabio Talin, Federico Grom, Oliviero Toscani, Davide Brivio, Paul Crepet, Simona Atzori, Jessica Rossi and many others. STAND OUT and HRD have coined the new hybrid formula of the combined entertainment and training event, enjoying great success not only with the audience but also in the media. Organized at the University of Milano-Bicocca, the four editions of ILE have been attended by about 600 people per year in an event lasting two days.

The Results

Today, the Italian Leadership Event is the only event dedicated to Italian leadership, and it retains its originality. Precisely for this reason, Stand Out has received wide media coverage in past years, garnering the interest of journalists from web and print, including Affari Italiani, Panorama, Il Giorno, and more. Given its success, preparation for the fifth edition of the award in 2015 is underway, with major innovations in the structure and new personalities as guests. The new participants, interviewed by Roberto Re, will share their knowledge and tell their stories as inspiration for the lucky participants.

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STAND OUT designed the presentation event for the new program Il Meglio di Me, the first Italian psychological makeover model, designed by Prodotto, fattori videoevoluzione, which was broadcast on A5. Organized at the historic Odeon theater in the heart of Milan, the evening hosted leading characters from the production company of the program along with presenter Emanuela Folliero.

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In the suite room at the Odeon Cinema Odeon in Milan, Emanuela Folliero, the chef Roberto Valbuzzi and Riccardo Pasini, CEO of Prodotto, fattori di videoevoluzione, attended the launch event and press conference of ‘Hollyfood’, the cooking show airing on La5 in the winter of 2012, dedicated to the reinterpretation of recipes taken from famous movies. STAND OUT supported the direction of the event, which involved about 50 journalists.

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STAND OUT followed the launch and communication for the first economic social network. Sixth Continent, the first social network aimed at creating an equal redistribution of wealth, came from an all-Italian team and launched on line in October 2013.

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At Cosmoprof 2013, STAND OUT collaborated with MDM Group, presenting with two brands at the exposition in Bologna. For the occasion, in addition to traditional communication, STAND OUT organized ‘Free Hugs’, the first ‘beauty’ flash mob, which was held on Saturday within the exhibition halls.

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In the suite room at the Odeon Cinema Odeon in Milan, Emanuela Folliero, the chef Roberto Valbuzzi and Riccardo Pasini, CEO of Prodotto, fattori di videoevoluzione, attended the launch event and press conference of ‘Hollyfood’, the cooking show airing on La5 in the winter of 2012, dedicated to the reinterpretation of recipes taken from famous movies. STAND OUT supported the direction of the event, which involved about 50 journalists.

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THE CHALLENGE

SOS Stalking created the first Italian app that allows victims of stalking to geolocalise themselves in case of emergency and contact the nearest police station. STAND OUT followed the emergence of the association and its communication before and after the app.  STAND OUT’s goal was to give proper emphasis to the initiative, which was also sponsored by the Province of Milan, that allows you to be an active presence in the area and to offer a real service to the many victims.

THE SOLUTION

STAND OUT supported the creation of the app, contributing to its development and how it works, and then later attended to the communication and promotion of the application and of organizing the campaign. The agency was responsible for the spread of print and web news and communication activities of the SOS Stalking association, allowing for the emergence of a network of information and protection in the city of Milan. Collaboration with the Province of Milan allowed optimal coordination with the police and the call center set up to receive calls.

THE RESULTS

STAND OUT contributed to the launching of the app in national and local headlines and diffusion on the web, as well as creating a dedicated photographic campaign. Currently SOS Stalking is one of the associations of reference of the city of Milan against female violence.

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In the setting of the Hotel Chateau Monfort in Milan, STAND OUT organized the launch event for the broadcast of the Wellness Academy, designed by Prodotto, fattori di videoevoluzione, which aired on Channel 4. A small conference followed by an aperitif, the event gathered a collection of journalists from the television sector and the entertainment industry.

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THE CHALLENGE

The special positioning of the company and its founder Riccardo Pasini, the first in Italy to work with Branded Entertainment and ‘tailor made’ television programs, required a formal recognition. STAND OUT, after having strengthened the image and presence of Prodotto in the media, identifying it as the first Italian company for Branded Entertainment, then thought that Prodotto should look to the academic world and become well-differentiated and recognized at the university level as the ‘company that brought Branded Entertainment to Italy.’

THE SOLUTION

In order to initiate a direct dialogue with some of the most advanced institutions on communication and to get in touch with the younger generation, STAND OUT designed and implemented in collaboration with Prodotto two workshops (April 2013 and November 2014) at the prestigious University of Milan IULM, Free University of Communication, in direct agreement with the Dean of the Faculty of Communication, Public Relations and Advertising, Gianni Canova.

The goal was to position Prodotto, fattori di videoevoluzione as a company with a channel for privileged dialogue with the academic world and engage students who give new perspectives on the television machine and its evolution. The workshops, thanks to support of authoritative spokesperson from the television world and the company who have had direct experience with branded entertainment, have therefore offered views from an elevated perspective on a new way of making television that continues to grow.

THE RESULTS

The two workshops were an excellent showcase for Prodotto. STAND OUT reached its objectives and Prodotto opened a formal channel with the University IULM, becoming a reference company for internships and consultancies. In addition, the initiative has enabled a significant media turnaround in the main industry, attracted by the participation of important personalities from the communications world of major Italian brands.

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