The seven factors of Personal Branding

The seven key factors for the construction of a brand

Lately we’ve been talking a lot about branding, what a brand is and how important it is to differentiate it more and more from others, exalting its quality and values.

Today we want to go into that further and talk about the main factors that make up a brand’s value, as identified by the major marketing expert David Jobber:

• Quality: If the product is poor, there is no marketing that can work miracles.
• Positioning: Positioning is given by the position that the brand occupies in a market, as interpreted by the consumer.The strongest brands have a clear and unique position in the market.
• Repositioning: You have to change position in the market to adapt to a perceived change in consumer tastes.
• Long-term perspectives: Build brand awareness in the minds of the customer. It is necessary to build customer loyalty in order to sustain it over the course of time.
• Internal marketing: It is important to invest in internal marketing to train staff and to ensure that first and foremost those who work in the company strongly believe in the values ​​of the brand and express them well.
• Well-blended communication: It is important to use all communication systems used by the target audience and use them in the most effective way.
• Credibility / First mover advantage: Making the first move on the market is the most important action for a clear positioning in the mind of the consumer, even before the process of competition begins.

These principles are also important for the development of a personal branding, with the only difference being that you will need to apply it to branding yourself. Train yourself continuously, stay up to date, learn, study and be in the know on issues of personal branding, webmarketing and marketing in general. Remember that “the more you know, the better you will be able to express your brand.”

Let us remind you just how much time and money it would cost you to do everything alone. Can you do it alone? With hard work, definitely. But what would it cost you by not having someone to help? How many hours of your own work could you sacrifice to engage in these activities? Or, how many hours of additional work would you need to do if you do not want to completely abandon your business? And how much would your time cost in monetary terms?

It would be much easier to rely on professionals who do everything for you and are able to do so in an easy, fast and productive way. But how many professionals would you need to build and maintain a good personal branding? At the least, a web developer for your site, to build and to optimize it. A copywriter to write text and produce content. A press office to promote you in the traditional media outlets that have always been of great importance. A social media manager to promote you on the web. A social media strategist to take care of your lead generation. And we could go on and on. The total cost to pay for every one of them is extremely high, although you would get good results in return.

Here at STAND OUT we have thought about this common problem and created an ad hoc solution: many will tell you what to do, will inform you very well, but then you’re alone and applying what you learn is not easy. We, however, as well as tell you what to do, do it for you, with you, and we take care of you for an entire year. Here’s how: we have assembled a team of professionals covering all areas of personal branding, marketing and web marketing and so we offer you a very experienced team that will work for you, on your image, with integrated communication systems that will give you the results you deserve with considerable saving for your budget. Our strongest point, which differentiates us from other agencies, is a real press office with decades of experience that is among the most well known and active in Italy.  We have on our team a great expert on persuasion and Internet sales, the author of the Mondadori bestseller “Persuasion in the Internet age”. We also a have Social Media Strategist in charge of lead generation on Social Media, Facebook Ads, and Linkedin Ads and who is an expert in social media marketing and mobile marketing. A talented and skilled expert in graphics and multimedia communication completes and refines the work of the whole team.  Directing this team is Gianluca Lo Stimolo, a marketing director and personal branding expert who has more than 20 years of experience in the field and has worked with some of the greatest Italian and international brands.

If you want to come and meet us, contact us now for a free consultation through the form at the bottom of the page, or visit the site diventaqualcuno.it. Please click LIKE on our Facebook Page, STAND OUT COMMUNICATION, to be updated on personal branding news and to become part of our community!

Relax, we’ll remake your brand! 😉

Torna indietro