SAVE GREECE WITH PERSONAL BRANDING!
HOW TO TAKE ADVANTAGE OF CURRENT EVENTS ‘AND CROWDFUNDING FOR YOUR PERSONAL BRANDING
Who these days has not heard the talk about Greece? Each of us has some idea about and has taken a position on the situation of the Hellenic peninsula; some believe the country is going to meet with failure, others admire them for not being made to bend by European power. Of course no one can know the full truth, and only time will give us the answer. But that’s not the point! You’re likely wondering why we are talking about foreign policy and the situation in Greece in a blog on personal branding. Here’s the explanation: recently on Indiegogo we found a campaign called Greek Bailout, created by Thom Feeney, a young English marketing manager, and in less than 48 hours it has gotten great visibility on many European media outlets. The campaign invites all Europeans and lovers of Greece to donate at least 3 euros in order to collect the 1.6 billion euros needed to save the country of Greece.
The Crowd Economy is in fact becoming increasingly popular in modern marketing, as the Internet allows anyone to aggregate a potentially infinite number of people around an idea or ideal and make a difference never before seen in history. Certainly Thom Feeney knew how (as they say) to “kill two birds with one stone”, and in thinking about how to save the Greek economy has simultaneously been able to figure out how to seize an opportunity and take advantage of unique global visibility. It is likely that his principal aim is not highlighted in the objectives of the gathering, but is in reality to encourage as much talk as possible about the country, and especially he who conceived the idea. This is brilliant in terms of personal branding.
What can you learn by analyzing this sly marketing move? That it is not enough to have great marketing skills and to learn through improvising, throwing yourself on the market without a firm positioning, a defined brand and a strategy. You need someone who is able to leverage the right channels and use the most up to date and appropriate techniques and personal branding strategies available to maximize visibility in an economical and fast manner. This is what Stand Out provides: a team of professionals who find the right time, the right channel, and who know how to share your and help you take advantage of the moment.
Carpe Diem,
Stand Out!
PS If you want to know more, if you want to see firsthand our strategies and their results, if you want to be supported by a whole team dedicated to you that will help you bring out the best in you and really express your talent as you deserve, make an appointment with us for a free consultation and soon you’ll have the tools to soar. Fill out the Contact form on the home page, follow us on our Facebook Page Stand Out Communication and on our Twitter profile StandOutAgency to become part of our community dedicated to Personal Branding.
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