We will take care of your personal branding
Years ago, marketing taught us to define the corporate brand in the most professional way possible. It taught us to abstract our personality and create a business that would follow certain linear rules. But like any living being evolves and grows the market and marketing have likewise evolved and the rules have changed. What has changed […]
EGO AND PERSONAL BRANDING: THE SUBTLE DIFFERENCE BETWEEN BEING AND APPEARING
With the spread of personal blogs, social media and other means of online communication, there has recently been a recent increase in the number of people who are building, or trying to build, a substantial online reputation. However, many companies do not consider and do not use social media as a useful platform to develop their […]
SAVE GREECE WITH PERSONAL BRANDING!
HOW TO TAKE ADVANTAGE OF CURRENT EVENTS ‘AND CROWDFUNDING FOR YOUR PERSONAL BRANDING Who these days has not heard the talk about Greece? Each of us has some idea about and has taken a position on the situation of the Hellenic peninsula; some believe the country is going to meet with failure, others admire them for […]
The three paradigms of Personal Branding
At the foundation of Personal Branding there are three basic paradigms: • The positioning (how do you use positioning to generate money?) • Your personal business model (How does your way of doing business work? Locate a model that generates income) • Funneling (how do you acquire potential customers and educate them over time to become and remain customers?) Only […]
13 tips to improve your personal branding with Facebook
How can you improve your personal image and your personal branding using the most popular social media network in the world? A few days ago in newspapers and agencies we were struck by this title: ” Salvini celebrates one million ‘likes’ on Facebook page.” On the web, in fact, many have dedicated space to the race between […]