Personal branding: the secret that the gurus will never reveal
In consultations we are often asked for strategies to communicate better. Many want to learn how to use LinkedIn, start a blog or become influential on Twitter. Then, when we ask them, “What is your career goal?” or “What do you do exactly?”, they often do not know how to respond and say that they have to […]
The Three Secrets to defining your personal branding
We have said repeatedly that “your brand is what people say about you when you’re not in the room,” a definition given by Jeff Bezos, founder of Amazon, which is a model for branding that we like to recall often to help keep it fixed it in our minds! According to this definition personal branding […]
Brand reputation: should you choose to be popular or authoritative?
“It takes 20 years to build a reputation and five minutes to ruin it.” (Warren Buffett) A great quote from a very wise and successful man who has built a steadfast reputation over the years! Regarding reputation, these are among the questions we are most frequently asked by our customers: “How do I build […]
Go where your heart leads you … and improve your personal branding!
Today we want to talk about heart, emotions and love! No, we are not crazy, and we certainly do not want to change the focus of our blog. Rather, we want to make you understand how the heart is an essential feature in building a successful personal brand. Putting your heart into your personal branding means collaboration, knowledge, curiosity, and growth; it […]
3 essential questions on personal branding
Personal Branding is not at all a clear topic and there are no fixed rules. Precisely for this reason we put ourselves in the shoes of those who would like to “stay on track” but who do not know much about it and do not know where to start. Today we want to focus on three […]