Go where your heart leads you … and improve your personal branding!
Today we want to talk about heart, emotions and love!
No, we are not crazy, and we certainly do not want to change the focus of our blog. Rather, we want to make you understand how the heart is an essential feature in building a successful personal brand.
Putting your heart into your personal branding means collaboration, knowledge, curiosity, and growth; it means giving an important contribution to others and making a difference in their lives. In fact, personal branding does not mean putting yourself at the center of everything, but capitalizing on the wealth of your network, and living with openness, curiosity, a collaborative spirit and a desire to know others in order to help them improve themselves and their lives. In fact, says Riccardo Scandellari, talking about the importance of positive karma: “The more you give, the more you receive! If you have a collaborative and generous spirit, you will receive the same in return. If you raise negativity, contempt and envy you will find yourself alone and without support in your social actions.” Consider others a precious resource, look to enrich their lives and offer them your talent. It could instigate something extraordinary and it is certainly a vision of personal branding that not everyone has even considered!
Remember to be unique, useful and humble! In fact, one of the most important aspects of personal branding is to understand how others perceive you. The personal brand is the image that others have of you, so if you want to strengthen your identity and become a reference point in your niche, you have to build trust and convey value. Put quality at the center of your every action: not only do you have to build quality relationships, but you need to create quality content that is useful, authoritative and engaging at the same time, intercepting the needs of your niche and answering their questions. Aim to be a reference point for your niche and a guide for it in a sea of information in which one could risk drowning, and remember not to try to reach everyone but only the people who can benefit from you, and from your niche as a reference point, as we discussed before.
Do not only think about yourself, do not only talk about yourself and do not only try to promote yourself without listening or interacting. To build a strong and successful personal brand it will also be important to work on your reputation, from curating digital reports and content, to building concrete relationships with real people who are part of the environment in which you live. Talk about yourself with passion and enthusiasm, be consistent in the communication that you use and keep in mind the importance of the value that you give to others. Nothing beats a real encounter, a voice finally associated with an inanimate photo, a handshake, a hug, an exchange of ideas over a drink. So pay attention and devote time to attending in-person meetings, industry conferences, conventions and public events for you to make connections. Remember that your image and your attitude must not disappoint the expectations of your audience: they must confirm and exceed them. Always be honest with yourself and with others, and you have nothing to worry about! Be respectful of others both in real life and in digital relationships. Before you start building your personal brand, you have to be familiar with social media and their dynamics, and have clearly defined your goals and the impression you want to leave on your followers. Respect the opinions of others and those who think differently from you. Respect other people’s work, paying careful attention before expressing an opinion. Respect your followers and makes them feel your appreciation by practicing another important feature: saying thanks. Recognize the quality in others and their visibility. Be remembered for being friendly, helpful, smiling and in doing so, pay attention to how you express your personal opinions and about what. Express your ideas with wisdom and awareness and remember that if you keep full control of yourself and the situation, you will come out with a well-established reputation.
The word brand often brings to mind something very inhuman, cold, distant or built strategically around a table. Of course, having a strategy and a plan with clear objectives is crucial, but to make your own humanity stand out, being perceived as friendly and close is just as important. “Personal” in fact, refers not only to your professionalism and your skills but your humanity. You, before being a professional, are a person, full of experiences and stories to share, of emotions to share: show yourself for what you are, at your core, without tricks to make you appear differently. Interchange professionalism and lightness, be sincere and authentic in telling your story and relating to others, and make yourself known as you are in your everyday life, with your limitations, your emotions, and a smile.
All this is central in people’s hearts, making your values perceptible and helping you to be chosen from a sea of people tend to only promote themselves.
This is how we operate here at STAND OUT: we put our heart and all the enthusiasm possible into creating professionalism, uniqueness, and value, never forgetting that we are dealing with people! And in fact, our team is made up of people, and of their talents, which are made available to those who decided to make a difference!
PS If you want to know more, if you want to see firsthand our strategies and their results, if you want to be supported by a whole team dedicated to you that will help you bring out the best in you and really express your talent as you deserve, make an appointment with us for a free consultation and soon you’ll have the tools to soar. Fill out the Contact form on the home page, follow us on our Facebook Page Stand Out Communication and on our Twitter profile StandOutAgency to become part of our community dedicated to personal branding.
AUTHOR: Veronica Penzo – ( Twitter: LadyBitterHoney )
From a young age, used to playing with foreign children, with the desire to become friends with them, I thought: “the mind is not made to communicate in only one language! ” That’s why I chose to travel, to study 5 foreign languages, and to examine communication in all its forms, from PNL to verbal and non-verbal language! I decided to grow these passions for language and for people, first in international TV journalism working with NBC News, then in a communication field even more current: the web and mobile. I have therefore become an expert on all the major social networks, and am up-to-date on all topics of webmarketing, social ads, lead generation, neuromarketing and personal branding.
A social media influencer on Twitter and Instagram, I am now leading the social media management for Stand Out and HRD Training Group and I write and coordinate the Stand Out blog.