13 tips to improve your personal branding with Facebook
How can you improve your personal image and your personal branding using the most popular social media network in the world?
A few days ago in newspapers and agencies we were struck by this title: ” Salvini celebrates one million ‘likes’ on Facebook page.” On the web, in fact, many have dedicated space to the race between Matteo Salvini and Premier Matteo Renzi to reach one million likes on their Facebook pages. Why would so many journalists talk about this news? Why so much about a Facebook page? And why would two politicians place so much importance on a social media outlet? What does it means for them to have a million likes? It means popularity, having a following; it means having the confidence of the people and it having a great influence on them.
We are taking a cue from this news to make you reflect on how Facebook is important for your personal branding in this historical moment, and we offer 13 tips from Zoe Summers* to improve your personal branding and your image by creating a strategy. By following these simple tips, your personal branding with Facebook will improve dramatically and you will achieve excellent results in terms of popularity on the web:
- Define yourself. The first step is to define your personal branding, the values representing your brand and the image of you that you want others to perceive. Your image should be consistent with the values that you want to express and with the message that you want to send.
- Choose your friends and your followers carefully. This is important in order to build yourself a strong network of contacts. Choose carefully with whom to share information, and to whom you make it visible… in short, carefully select your environment and define your target well.
- Establish a strategy.It is important to have a strategy and clear objectives to communicate with your target. Analyze carefully and constantly how you are perceived by your readers and be very attentive to the choice of your content so as to be consistent with your message. It must be expressed in the language of your target and should interest and amaze people to whom it is dedicated.
- Change your privacy settings.They can limit the information that is shared with certain groups and show you only some people rather than others. If your goal is to gain visibility it is actually important to stay visible by everyone so that more people can continue to become part of your community. Remember not to reveal too much personal information but also remember to emphasize and make visible your professional achievements, your studies and your specializations in order to reinforce your authority and your personal branding.
- Disable the option to be tagged by others.This way you will be protected from spam, you will avoid surprises like embarrassing photos and you will be better protected for the sake of your image and your privacy to the benefit of your personal branding.
- Create a vanity URL.It is important to create a custom URL that contains your name or the name of your brand on Facebook. In fact, if your name is Mario Rossi, for example, your vanity URL might be facebook.com/mariorossi. This makes your profile more personal and recognizable.
- Fill in your professional experience and qualifications.Facebook gives you the opportunity to explain who you are and what you do. Take advantage of this opportunity and describe your job and your position well, using keywords relevant to your brand, doing so in a way that makes your work come across as interesting for how you want to be perceived. Differentiate yourself from others that have the same profession and also fill in the fields for educational qualifications.
- Remember to continually interact with your followers and find ways to increase your “friend” base. Interact with others, make yourself interesting, attractive, useful, and valuable, and remember to stay consistent with your image. Presence and persistence are important on this social network.
- Post updates.Make your opinion and your thoughts on current events and topics of common interest known. Write posts and articles, spread your message and your brand and remember that whatever writing you do must be in line with your strategy (step # 3).
- Your profile picture must be maintained and updated.Your profile picture must be maintained and updated, and should represent you in a professional but not cold way. It must bring out your personality and enhance your strengths.Dress well, give a beautiful smile, and avoid wearing sunglasses or showing yourself with alcohol or cigarettes.
- Connect your Facebook page to your blog, your Twitter profile and other social networks in your strategy.The more your blog is visited, the more your personal branding will be reinforced, so it is important to make it visible on various social networks, but avoid connecting it to private profiles or circles of people that are not in line with your strategy.
- Create a Fan Page or a Group on Facebook.If you have a large number of friends on Facebook, it is important to create a Fan Page or a Group to launch a marketing strategy aimed at a target, to take advantage of the possibility of sponsored ads and to exponentially grow your fan base.
- Also use creating Facebook events to your advantage.You can promote and create events for your brand and invite broad sections of people.Remember to leave the event open to the public so you can invite more people and create interest. Remember to always post news about the event and to keep it constantly updated.
With these simple rules you will be able to use Facebook to enhance your personal branding, to grow your authority on the web, to enlarge your community and to become an influencer in your industry. Always pay attention to detail and be consistent, and you’ll see that a proper strategy Facebook will get you great results.
In light of all this, however, we would like you to think about one thing: it is simple to build a strategy on Facebook? On your own, would you be able to just make an editorial plan, to make it function, to always find the right arguments and analyze Facebook Analytics in order to improve the strategy periodically?
In fact, you can do it alone and do it well, but how long does it take to learn? What you have to study? How much time and money would you spend on training? And having learned these things, how long could you devote to these activities outside of your main job? Social Media strategies for your personal branding require much time, energy, patience, care and commitment and although they are important and effective, dedicating yourself to it would mean neglecting your business, with the end result being that “it’s just not worth the trouble!”
This is why Stand Out has thought of the solution for those who want to emerge on the web, become known, cure or build their personal branding, but do not have the time to do it or do not have a budget to pay for many professionals to do it for them: we will offer you a team that is already created, professionals with decades of experience and authority in their respective fields, who will clarify for you how to make a social media strategy, teach you how to make an editorial plan, and automate as many processes as possible in order to make it all easy, quick, and of minimal impact on your own work. We will follow up with you quarterly, jointly analyzing the data insights from your Facebook pages, and make it easy to make the necessary adjustments and gain popularity, authority, more leads and then more customers. Our press office also will help to emerge even in the traditional media, which remain extremely important, and eventually you will also have a lead generation strategy that will get new customers. Our prices are very competitive because you pay the team, not individual freelancers. Invest in your success and be guided step by step!
If you want to know more, if you want to see firsthand our strategies and their results, if you want to be supported by a whole team dedicated to you that will help you bring out the best in you and really express your talent as you deserve, make an appointment with us for a free consultation and soon you’ll have the tools to soar. Fill out the Contact form on the home page, follow us on our Facebook Page Stand Out Communication and on our Twitter profile StandOutAgency to become part of our community dedicated to Personal Branding.
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